Herbert McKingley Let's talk →
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Bio

I'm Herbert. I build the whole thing.

I'm a full-stack developer and founder, building for the web since 2003 - more than 23 years. I started because I wanted software that small businesses and creators could actually afford, and kept going until it became three live platforms.

Quick facts
Building since
2003 · 23+ years
From
Englewood, New Jersey
Role
White-label developer · full-stack engineer
Ships
Weekly, across three live platforms
Owns
Product, design, front end, back end, infrastructure, support
Based
United States · remote-friendly

My story

  1. 1982

    Born in Englewood, New Jersey

    Monday, February 15, 1982, 8:36 in the morning, at Englewood Hospital.

  2. 2003

    Started building for the web

    The first sites, then the first stores, then the tools behind them - and I never stopped.

  3. 23+ yrs

    From websites to whole products

    WordPress and Shopify, web apps, payments, AI, hosting and the servers they run on - the whole stack, end to end.

  4. Today

    Three live platforms, and your overflow

    I design, build and run three platforms with real customers - and build for agencies under their brand. How I work with agencies →

What I believe about software

Kid test.

If a kid can't use it, it won't sell. One press should do the whole job.

Fix the cause, not the symptom.

Every bug gets a root cause and a guard, so it can't come back.

Verify where users are.

"Done" means a real person completed the flow on the live site — on a phone.

Own the customer's trust.

Their keys stay theirs, their data stays private, and nothing is sent without their say-so.

How I can help

Mostly white-label work for agencies - plus contract product builds, and the right senior or founding role.

Agencies

White-label overflow

WordPress, WooCommerce and Shopify builds, custom features and fixes - under your brand. How it works →

Contract

Product builds

Web apps, AI features, WordPress or Shopify plugins, payments and integrations — shipped and supported.

Full-time

Senior / founding engineer

A team that needs someone who can take a product from blank page to paying customers.